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We aim to bring our powerful mix of energy, skills and experience - and a touch of fun - to the office every single day. That’s why working with us will change your business for the better.
John Wilkinson
Principal Consultant


Years Experience


Total Commitment


Scruffy Dogs

I am a Chartered PR practitioner with three-decades of experience in strategic communications, reputation management, and teaching others what I have learned along the way.

The focus of my consultancy is providing senior strategic counsel and training to help organisations and their leaders communicate better, and so enhance and protect their reputation. My passion for brand storytelling and messaging helps me with creative design and devising integrated communications campaigns, especially those involving attitudinal change and utilising social capital.

My desire to influence and change the world around me has seen me serve as a school chair of governors for more than a decade; be a trustee for an education social enterprise and an inclusive theatre company; and sit on the board as a volunteer non-exec of a new housing association in Wales.

In addition to holding a professional Advanced Diploma in Communications Studies (with a distinction in PR), I am a Chartered Public Relations Practitioners and also a Fellow and UK Council Member of the Chartered Institute of Public Relations.

Happily married, with two children and two scruffy dogs, I would describe myself as “mostly happy, definitely lucky; runs around a bit”.

Sectors: housing and architecture, health and social care, adoption and fostering, financial services, professional bodies and associations, tourism, legal services, education and skills, public sector and the emergency services.


There’s nothing scruffy about us. We’re perfectly well groomed, thanks.

There’s nothing particularly dog-like either. That’s unless you count our fierce loyalty, our protective spirit, intelligence, inquisitive nature, sense of fun, and our ability to live a long time on soft praise

‘Scruffy Dog PR’ was formerly ‘Wilkinson PR’, the award-winning communications consultancy founded in 2009. One re-brand later, we’re fuelled by the same energy and strategic thinking that has always been at the heart of what we do. We’re people people who love to make connections. More than anything, we love it when a communications plan comes together.

We’re always here, ready to chat. When you’re ready, pick up the dog n bone (sorry).

*Why ‘Scruffy Dog’? John has two dogs. They’re hairy.