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'People’s number one fear is public speaking. Number two is death, which means the average person would rather be in the casket than reading the eulogy.'
Jerry Seinfeld

Our programmes are suitable for peer groups in which delegates have varying degrees of confidence and experience. This works because we believe they have much to learn from each other in terms of technique and style and operates on the basis that there is always something new to learn.

We make these sessions fun and thought provoking, delivering an informative workshop that will strengthen the skills and confidence of those facing the cameras.

Following our training, your spokespeople will have the confidence and skills to handle interviews, stay on message and reassure your stakeholders.


Workshops and Training

sometimes your own team needs guidance and extra support

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we provide external perspective and facilitate workshops to help you achieve results quickly

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One-to-one Mentoring

we work directly with the chief executive or board chair, or the entire leadership team

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• Media Training – workshops and 1:1 sessions
• Writing Your Communications Strategy – workshop and hack sessions
• Crisis Communications Planning – workshop
• Brand Narrative and Messaging – workshop and hack sessions
• Mentoring and coaching

John was fantastic when it came to developing and delivering our senior management media training. We all feel better prepared for our next media interview thanks to John and his team.
Huw Jakeway, South Wales Fire and Rescue
John be his team left no stone unturned and helped develop a thorough communications plan that navigated the difficult waters of coordinating responses on behalf of all partners. John is very hands on and their expertise provided great reassurance to our most senior officers in a highly pressurised and potentially career defining environment.
Neil Jones, Torfaen Council
John’s media training for board members, directors and, most recently, for the CHC senior team, has always been extremely well received. He is also a regular contributor at CHC conferences and events, leading popular seminars and workshops on crisis communications and reputation management. He is knowledgeable, engaging and passionate about communications and the sector.
Edwina O’Hart, Community Housing Cymru
We engaged John’s services to help us layer our corporate brand into a need for strong business continuity planning. John has a great way of understanding your needs, getting close to the business to try to understand the outcomes you’re trying to achieve. His style of training is engaging, effective and grounded in reality, and I would highly recommend him.
Chris McVeigh, Hodge Bank
I’ve worked with John on a number of projects. He’s my go-to Comms resource, and with his experience of social housing and governance he offers much more than just PR advice to my clients. Equally at home working with housing staff and board members, John is reliable, caring, collaborative and calm under pressure. Whether it’s routine comms or a strategic response that’s needed John always does a great job and is a pleasure to work with.
Stephen Cook, Bluefrong Consulting
I asked John to come in to run a media training day for our Exec team and a couple of our senior management. Despite the varying levels of experience (and nerves!), John provided a fantastic overview, covering a number of scenarios with a mix of theory and practical sessions. John's knowledge of the media and the housing sector is second to none, which was hugely beneficial for us. All attendees thoroughly enjoyed the day and left feeling much more confident.
Nia Rolfe, Cadwyn
John has been very hands on, proactive and positive in his work with the National Adoption Service. His understanding of adoption and ability to approach and support people to tell their story was a real asset and meant that we were confident in his capacity to sensitively manage our campaign.
Suzanne Griffiths, National Adoption Service for Wales
John grasped quickly what was a complex set of issues and gave insightful and effective advice and support from the outset. His knowledge of the Welsh media & civic landscape is particularly invaluable on both reactive, reputational and more positive, proactive projects.
Neil Ingham, Pobl Group
John has so much energy and enthusiasm for his work. He ensures he fully understands a client's and this impacts on the results. John is professional and delivers quality results each time - a pleasure to work with.
Linda James, BulliesOut
John’s service is comprehensive, efficient and highly professional. He gets to the heart of an organisation very quickly and will give you excellent advice. I would wholeheartedly recommend John and wouldn’t hesitate to work with Scruffy Dog again.
Dr Jamie Smith, Hafod Housing
John is extremely knowledgeable and experienced in all aspects of communications.
He quickly gets to grips with complex issues, and presents information simply and clearly to a wide range of audiences. He clearly understands the requests and needs of journalists, and is confident when dealing with even the most challenging of them!
John quickly became a part of the team, and I enjoyed working with him.
Justine Wilcox, housing comms manager
John and his team helped me with a launch event for my recently published book and to gain some related PR. John and his team achieved what we set out to do and more. John has boundless energy which is infectious and is great fun to work with.
Alison Love