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'Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.'
Sun Tzu, The Art of War

Good public relations and communication is about saying the right thing, to the right people, in the right way, at the right time. Crucially, it needs to be part of your organisational plan, and rooted in clear and measurable business objectives. This is what being strategic means.

If you haven’t established your business objectives (you’d be surprised how many organisations haven’t), we’ll help you set them. If you have a comms strategy but it’s not really working, we’ll redesign it. If you’re not sure about any of this stuff, we’ll advise and guide you.

We are not about light-touch support or tactical communications – we become part of your team. By drilling down into your organisation and understanding every aspect of what you do, where you’re heading, and what you want to achieve, we set you on the right path. And we’ll walk it with you, if you want us to.


One-to-one Consultancy

we work directly with the chief executive or board chair, or the entire leadership team


Extension of your team

sometimes your own team needs guidance and extra support


Workshops and Hack-sessions

we provide external perspective and facilitate workshops to help you achieve results quickly


• Board and Leadership counsel and support

• Communications strategy development

• Communications audit

• Campaign planning

• Brand narrative, messaging and positioning

• Stakeholder engagement

• Regulatory and governance communications

• Multiagency press conference coordination